Van der Windt - Packaging Solutions and Services
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21 Oct 2014

Paardekooper Van der Windt Group opens LCA Centre

Own research centre will lead to faster acceptance of sustainable packaging. For the last seven years The Paardekooper Van der Windt Group has invested heavily in the development of a Life Cycle Assessment (LCA) method through which the impact of packaging and disposables on the environment can be quantified and compared. To achieve this a cooperation was sought with universities in the Netherlands as well as other European countries. Recently the opening of our own research centre with laboratory facilities under the name 'The LCA Centre' took place in Beuningen, the Netherlands. Clients can rely on our expertise in LCA studies, support in eco-innovation in the field of packaging and advice on how to make credible environmental claim statements about their packaging.
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07 Oct 2014

Van der Voort chrysanthemums stand out even more in their new sleeves

Growers of ornamental plants and cut flowers are increasingly recognising the value of an eye-catching presentation of their products. This is why Van der Voort Chrysanthemums developed its own house-style and, of course, this included a new flower sleeve. A job for Van der Windt - the sleeve supplier to the ornamental horticulture sector.
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07 Oct 2014

There it is again – the clever little ElastiTag®!

A question for Van der Windt from adhesive manufacturer Bison: how can we announce a cash-refund campaign on a tube that has no space for a sticker?. The solution - the ElastiTag®. It’s yet another example of just how multi-facetted this clever packaging is. Bison’s PolyMax adhesive (www.bison.nl) was already available in a tube. But Bison sought a way to tell consumers that they could try this adhesive in its new transparent tube very economically, because Bison was offering them a cash-refund. The problem was that the tube, which is only 175 mm long, was already completely covered with printed information. Which is why Bison took Van der Windt’s advice and opted for the ElastiTag®. The elastic band of the ElastiTag® can be attached securely to the tube’s cap (de ‘Eurolock’). And the tag itself is large enough to ensure the consumer is immediately aware of the campaign. A multi-facetted communication tool Bison was delighted with the solution. As are many other brands that use the ElastiTag® for promotions and campaigns. The applications of this multi-facetted communications tool are countless. For both packaged and fresh products. Yet there are still brands that have still to discover this functionality. What could the ElastiTag® do for you? For more information contact Esther Ligthart. Telephone +31(0)174636150 or email esther.ligthart@vanderwindt.com
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