Top quality and ecologically aware
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The region around Hoogstraten (Belgium) has been known for its horticulture, and especially its strawberry growing, since time immemorial. Hoogstraten®, the quality-assurance brand name of Veiling Hoogstraten, enjoys an exceptionally good reputation both at home and abroad. This reputation is the result of strict quality control, thorough sorting and excellent customer service and support. Hoogstraten is the largest player in the Belgian, and even the European, strawberry market. Every year 21 million kilos of strawberries are dispatched to every corner of Europe and in Belgium Hoogstraten has a market share of 54%. Operating in a sustainable, environmentally-aware manner and offering the market a high-quality product is, of course, even more important in the primary sector than in other sectors. In the TOP-segment, the name speaks for itself, Hoogstraten enforces a far-reaching environmental care policy. Every part of the packaging is biodegradable. As far as punnets are concerned this means Hoogstraten has opted for the bio-based raw material PLA. This is a very logical choice because not only must the packaging be biodegradable, but Hoogstraten also insisted it was transparent so the consumer could see what he or she was buying - a major plus-point for fresh soft fruit. As a supplier that also offers a range of bio-based packaging Van der Windt Packaging in Beerse (Belgium) is the right partner for this packaging concept. (photo strawberries) |
